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Bellissimo’s fresh new packaging is a nod to the authentic quality of the proprietary Bellissimo branded product line.

Bellissimo Foods Company (BFC), a leading specialty foodservice provider, is undergoing a corporate brand refresh, including updating its proprietary Bellissimo branded product line.    

“We have grown our business significantly the last several years and this brand refresh represents the natural evolution of that transformation,” stated BFC Founder and CEO, Peter Thor. Bellissimo’s distributor network includes more than 50 locally owned and operated distributors who distribute Italian and Mediterranean products, including exclusive distribution of the Bellissimo brand. “It was imperative that our branding reflect and promote BFC’s mission to be the go-to partner for independent pizza and Italian restaurants,” he added.

Distributor members collectively service more than 30,000 restaurants every week. Restaurant operators working with a BFC distributor benefit from the buying power of the national network combined with superior product knowledge and customer service of a local distributor. Additionally, customers are granted exclusive access to purchase Bellissmo-branded products.  

The brand refresh includes updated packaging and branding for BFC’s proprietary Bellissimo branded product line.  The comprehensive product line spans from appetizers to cheeses, flour, meats, sauces and unique specialty items.   

Under the refreshed Bellissimo label, distributors can offer restaurateurs a full line of authentic ingredients that meet their menu and business needs. “With our scale, we’re able to source top quality domestic and international products at a value that enables our restaurateurs to be competitive. That’s a distinct advantage,” Thor said.

The brand refresh is rolling out immediately with updated websites, sales materials, marketing and newsletters. Refreshed Bellissimo packaging will flow in to BFC member distribution centers this fall with the transition running through early 2020.  


Sysco Corporate reports 4th quarter results

Sysco Corporation (NYSE: SYY) announced financial results for its 13-week fourth fiscal quarter and its fiscal year which ended June 29, 2019.


Fourth Quarter Fiscal

2019 Highlights

Sales increased 1.0% to $15.5 billion

Gross profit increased 2.1% to $3.0 billion; gross margin increased 21 basis points

Operating income increased 5.4% to $720.5 million; adjusted¹ operating income increased 6.6% to $818.1 million

EPS increased $0.18 to $1.03; adjusted EPS increased $0.16 to $1.10

Fiscal 2019 Highlights:

Sales increased 2.4% to $60.1 billion

Gross profit increased 2.9% to $11.4 billion; gross margin increased 10 basis points

Operating income increased 0.7% to $2.3 billion; adjusted operating income increased 7.9% to $2.7 billion

EPS increased $0.50 to $3.20; adjusted EPS increased $0.41 to $3.55


“Sysco saw improved year-over-year performance in the fourth quarter and fiscal year 2019,” said Tom Bené, Sysco’s chairman, president and chief executive officer. “We continue to focus on our customers and are furthering the progress of our transformative initiatives, which we believe will increase the ease of doing business with Sysco, position us well for the long-term and create value for our shareholders in fiscal year 2020 and beyond.” 

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