People to Know and Places to Go
Boomer Marketing’s Bitter
A couple weeks ago I was served by a new 30-something woman at the drive-thru where I’ve grabbed coffee ($1.08) for the last year. As I reached out for my coffee, she energetically and almost cheerfully asked, “Senior, 55 or over?” while withholding the goods until I answered. “… Aaah..., yes,” I mumbled after uncoupling my mind from the Davinci biography I was enjoying. “Well, next time just order senior coffee. It’s the same thing for 96 cents!” she said with a “together we can screw the Man” attitude. I wasn't sure if she was helping my retirement fund, or trying to win a marketing contest.
As I drove off, I calculated the potential annual windfall of $20 or more, all while losing track of Davinci’s secrets to creating Mona Lisa’s smile. Then I thought to save a couple of cents a day, I’d have to proclaim my senior-hood every single morning and that would take the shine off my ritual.
My regular routine continued until one day when my benefactor appeared again. But this time I was in trouble. I received my Joe along with a curt, “Next time order senior coffee!” couched in a Debbie Downer snarky-smile. When did I become a SNL cast member?
As funny as the scene was, now every time I get in the drive-thru line, I get a twitch from the Russian-roulette-like anticipation of facing this marketing maven again. Come on, I just want a quick, hot cup on the way to work. And I’m willing to pay $1.08 for it.
Reinhart’s Extravaganza at Cragun’s Legacy Courses last month offered tactical as well as tasty displays. "As appealing as new product and recipe sampling is, operators increasingly want management resources for their business. We are well equipped to provide tools and advisory service on inventory, labor, marketing, POS and more,” explained Mike Pantaleo, regional sales manager. Chefs and managers were also invited to compete in a nearest-to-the-pin contest (in the comfort of the pro shop).
Debbie Esch (right), Franklin Street Bakery, braved the cold to bring the bread.
At Cragun’s entry Babe and his sidekick pointed the way to the Club House.