TC Donut Brawl; Yelp Adds Inspections to Reviews
It’s not normally a good idea to indulge in an all-you-can-eat donut occasion, but when it becomes an event benefiting a hunger organization, then let the indulgence begin. The first in what organizers hope will become an annual event, the Twin Cities Donut Brawl brings together 12 or so donut makers and fans for a tasting and competition on September 30 from 11 a.m. to 2 p.m. at Parallel Coffee on Holden Street in Minneapolis. Only 150 tickets will be sold, says Alex Lodner, a social media event planner. Parallel is supplying the coffee and participants will vote on their favorite ring donut and “showstoppers,” the really fancy variety with a wow factor. A portion of the proceeds go to Second Harvest. For more information on the event, check out Lodner’s Instagram page.
Yelp’s adding health reviews
Many restaurateurs aren’t big fans of Yelp, so the internet rating system’s latest idea to include health inspection scores to restaurant reviews may just add more fuel to that ire. But that’s shortsighted, according to Josha Benner, cofounder of Uberall, a location marketing platform used by franchised brands. Benner says studies show that health inspection reports motivate restaurants to do a better job with hygiene. And putting the information on a public forum, such as reviews where diners go to select the restaurants they want to visit, is in both the customer’s and the establishment’s best interests. He quoted a study from Los Angeles County a number of years ago that found a significant decrease in foodborne illnesses when the ratings were accessible.
A good inspection report, he adds, is also a good way to differentiate your restaurant from others. Benner suggests restaurateurs routinely scour customer reviews to find out what customers are saying about them and respond to both the bad and the good ones. You can always take the bad ones offline if they start to get out of hand, he says. And as long as your scouring the internet, why not do the same to the stove and walk-in cooler?